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Pernod Ricard Global Biking Retail is to accessible the first-ever Maison Martell travel-retail bazaar in China Duty Free Group’s (CDFG) Haitang Bay Duty Free Shopping Centre, Hainan, on 28 January 2021.

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Offering avant-garde technology to bear a “seamless” customer experience, the new abundance invites duty-free shoppers to appoint with the apple of Maison Martell through its latest in-store programmes, including a agenda bazaar façade and touchless technology.

The abundance alternation credibility are to abide to involve, the cast said, to ensure its consumers abide affianced afterwards the opening, with Maison Martell additionally because approaching innovations to be added to the outlet.

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The new abundance appearance agenda bank displays advised to appoint passersby, showcasing videos about the liquids and cast focuses aural the region.

It additionally hosts an in-situ Martell Perfect Door, the brand’s latest affairs assemblage that leverages touchless technology through agenda displays.

Pernod Ricard Global Biking Retail CEO Mohit Lal said: “The aperture of Maison Martell’s new biking retail bazaar represents a battleground break both for the abode and for the channel.

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“As we attending appear a approaching of new ancestry apprenticed by agenda innovation, the abundance offers us the befalling to reimagine Maison Martell’s affluent ancestry by bringing our articles to activity through the ability of technology, streamlining client adventures and acceptance consumers to feel alike added affiliated to the brand.”

The bazaar will be apparent on 28 January with a ribbon-cutting ceremony, a acknowledgment and a agenda Martell-inspired performance.

The accident will be abounding by CDFG and Pernod Ricard GTR, while the cast additionally invites consumers to appear the accident around via one of the livestreams that will awning the proceedings.

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Three affairs influencers with 22 million-strong admirers on Yizhibo and Weibo will anniversary host streams via their own channels, while CDFG will additionally be livestreaming the accident via the aforementioned platform.

CDFG Vice President Zhao Feng added: “We are actual admiring to abide our abiding affiliation with Pernod Ricard and we attending advanced to decidedly developing the alcohol bazaar on Hainan Island together.

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“With the booming success of this duty-free destination, accumulated with advancing customer appeal for Maison Martell products, and CDFG’s ability and acquaintance in the Chinese duty-free market, we advanced abounding agitative developments ahead. We are animated to be Pernod Ricard’s aboriginal accomplice on the island and we are actual assured in the success of this store.”

The new bazaar will action the abounding Martell artefact portfolio, including The Epic Voyage bottling, and the 2021 Martell Cordon Bleu Chinese New Year bound copy absolute to biking retail.

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