The Dior pop-up appearance the Chez Moi collection.
©2021 Francis Dzikowski/OTTO
Dior is bustling up in New York again.
The latest abundance in the Paris-based affluence brand’s pop-up action is centered about the Dior Chez Moi women’s and home collection.
This week, the cast is aperture a Chez Moi Accumulating Pop-up at 109 Greene Street in SoHo that will abide accessible through March 19. The bazaar is the aboriginal in a alternation of absolute acting all-around boutiques for the accumulating with added pop-ups slated to accessible beyond Europe and Asia after this year.
This abundance is advised in a loft/studio appearance advised to fit into the SoHo adjacency in which it is located. A centerpiece affectation table highlighting Dior Maison’s Constellation ceramics merchandised with baby trays, frames and candles and there is a appliance captivated in the Chez Moi angelic book that showcases toile de Jouy and zodiac abstract book totes and vanity cases. In addition, lining the window are beheld displays of Dior Maison Louis XVI-inspired brand chairs in gray, a admired blush of architect Christian Dior, and a reimagined adaptation of the toile de Jouy, one of the brand’s iconic logos, offered this time in a tropical-inspired patterns in dejected and white with approach trees. The array additionally includes handbags, shoes, hats, scarves, sunglasses and jewelry.
Chez Moi is the aboriginal abridged accumulating committed absolutely to loungewear advised by Maria Grazia Chiuri with Italian artisan Pietro Ruffo, and includes pajama sets, bathrobes, and ponchos complemented by dresses and shorts.
In November, Dior acclimated the SoHo amplitude to advertise men’s aesthetic director Kim Jones’ countdown ski capsule.
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