Valentino is diving added into the basic realm. This week, the Roman affluence casting launched Valentino Insights, an immersive acquaintance that invites admirers to airing about a agenda 3D replica of a modernist Mediterranean alcazar aggressive by artistic administrator Pierpaolo Piccioli’s own home in Nettuno, Italy. It comes on the cape of added avant-garde agenda initiatives that Valentino debuted this year including #ChezMaisonValentino, a alternation of IG Live agreeable performances, and a abstracted abatement 2020 couture accumulating streamed from Rome’s celebrated Cinecittà Studios.
Using VR platforms to appoint communities of socially isolating individuals has been a big industry trend in 2020. Balenciaga showcased its abatement 2021 accumulating via a fantasy video bold begin on its website. And Dolce & Gabbana afresh launched shoppable agenda replicas of its stores. Valentino Insights follows the aforementioned affectionate of single-player, exploration-style format, but instead of demography audiences on a adventure to a space-age branch or a boutique, it lets them acquaintance Piccioli’s lifestyle.
Created by Vertual, the video game-like acquaintance is anchored in an expansive, open-floor plan alcazar aggressive by Piccioli’s abode in the littoral boondocks an hour alfresco of Rome, area he was raised. High ceilings and ample windows accord the amplitude a faculty of grandeur, while the decor—’60s-style chairs and centermost tables—are casting in warm, agreeable colors. The alcazar additionally contains alternate items: a red buzz with a articulation recording, a almanac amateur with a curated Spotify playlist, and, of course, Valentino accessories, including the new Roman Stud Chain Bag that can be purchased with a click.
Valentino Insights will be continuously adapted with products, activities, and account from the brand. By aperture the doors of the maison (albeit virtually), the belvedere is adopting a faculty of alikeness amid the characterization and its customers.
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